(Indonesian & English)

     Banyak cara dilakukan untuk meningkatkan penjualan atau hanya memperkenalkan produk-produk dengan cara promosi dan komunikasi merek desain. Tetapi kadang dianggap mudah untuk melakukan itu dengan mengerjakan sendiri di lingkungan perusahaan melalui orang-orang yang tidak secara spesifik dan profesional yang menguasai perkejaan Promosi, dan itu dibuat oleh non–profesional. mereka akan melakukan dengan cara-cara yang tidak tepat dan tidak dengan cara yang seharusnya.

Metode ini tentu tidak akan efektif atau akan menghasilkan kegagalan dan mengeluarkan biaya tanpa hasil yang baik. perlu diketahui, bagaimana mempromosikan suatu produk sangat membutuhkan pandangan menyeluruh tentang bagaimana cara berpikir orang lain atau masyarakat serta pengetahuan yang baik dalam ilmu komunikasi.

Perlu untuk memberikan keyakinan bahwa pekerjaan khusus yang ahli di bidang ini, ia akan memberikan dampak positif dan kuat dari konsep–desain yang terencana dan terukur,dengan biaya dan waktu yang akan mendapatkan hasil yang sesuai.

Baca juga : ” Good result made by good worker ”

_______________________________________________

   Many methods are used to increase sales or just introduce products by the way of promotion and brand communication design. but there is too easy to do that by doing it yourself in a corporate environment through people who do not specifically knowing the promotion works, and it made ​​by non-professionalist. they will perform in ways that are not appropriate.

The Consumers are Yourself

Suppose you as the consumer itself, the difficulty of finding a product that is really nice, I will be satisfied with the results? or How easy way to get it ?. Generally, this was the reason consumers choose a product as described above. But from the consumer side is not that simple to guess what they want, to be understood that people always want to know what would be obtained before they buy. They want to see, to imagine and to make sure that what you advertised is real.

Besides the specific purposes such as, the issue of  location, price competitive, or lifestyle. Some consumers are looking for convenience in terms of functionality or use of a product. You can judge a person’s lifestyle and needs of hobbies, culture and lifestyle of certain specific environmental or certain things that are not favored by some groups.

Understand and respond to potential consumers a personalized approach characters like music enthusiasts, religious, sports enthusiasts or socialite whose hobby shop. All this was done to gain entrance into the world of potential customers and consumers begin to feel comfortable talking to us. Create personal relationships with customers and colleagues, and reach out to them with interaction via the internet and social media.

The Right time is the Right entrance

Determining the appropriate time to conduct a campaign that is very important, it is associated with the ongoing momentum in the community. Times appropriate to promote usually also depends on the shape and character of a product.

How to take advantage of the emotional moment and the concentration of public waiting and carried away cheerfulness into seasonal consumption needed that will connect brands with consumers more closely and where consumer spending that time will be high. Moments that you offer things that meet their needs with the right products at the right time, and of course with the specific Promotion Ads. And do not forget Social Media! Always talk through this path, because every great moment not only outside the home, but also get into the house.

Friends with Consumers

Many companies that lack the follow-up process to the customer and show that they are still considered important, especially if they are not actively buying anything. It distanced attachment relationship between customer value with product requirements.

This method certainly will not be effective or will result in failure and incur expenses without good results. need to know, how to promote urgently need thorough view of how is people think, the community and Good knowledge of communication. need to provide confidence that the specialized workers who are experts in this field, it will get a positive and powerful impact on the concept-design-planned and calculated that the cost of time and get the results accordingly

Read also : ” Good result made by good worker “